Why art lovers need to visit Singer Laren and Hilversum’s architectural gems

Why Het Gooi

From 1900 artists and the wealthy moved to the woods between Hilversum and Laren. What remains is a dense concentration of villas, studios and museum collections.

A media town in the green. Hilversum sits among the woods and heath of Het Gooi and holds the country’s most important collection of twentieth-century architecture: Dudok built half the place.

Dudok in Hilversum

The town hall is best known, but the schools and housing around it show more clearly how consistent his design language was.

• Hilversum town hall by Willem Marinus Dudok, an icon of Dutch modernism

• Beeld en Geluid, the media museum behind a façade of coloured glass

• The Zuiderheide and Bussumerheide, right behind town

• The Gooi villa districts, with 1920s country houses

Singer Laren

A museum and concert hall in the former villa of the Singer couple, with American and Dutch impressionists.

The best-preserved star fortress in Europe, with double moats and six bastions forming a perfect star from the air. Inside the walls three thousand people live in a town three streets wide.

Adding Naarden

Ten minutes away by train lies the fortress, with the Grote Kerk and its painted vaults of 1518.

Practicalities

Hilversum is twenty-two minutes from Amsterdam and fifteen from Utrecht; hotels here are cheap at weekends.

Where to stay

• Around the centre and station: business hotels, cheap at weekends

• On the edge towards the heath: quieter, with gardens

• Naarden and Bussum: more atmospheric, five train minutes

Sixty-four to ninety euros; pricier midweek because of the media firms, good value at weekends.

Getting there

Twenty to twenty-five minutes by intercity from Amsterdam Centraal, four an hour. Utrecht is fifteen minutes away.

When to come

August and September, when the heather turns purple. Good year-round for architecture walks.

Crowds and timing

Crowding in Hilversum is predictable and therefore avoidable. Between eleven in the morning and four in the afternoon the best-known spots are full; outside those hours they are quiet. That gap matters more than the gap between high and low season: a Saturday in October at half past ten feels busier than a Tuesday in July at half past eight. Turn the day around — start early, spend the middle of the day eating or walking outside the centre, and come back after four — and you see the same place at a completely different tempo, and pay less for food and entry while you are at it.

Money and paying

The Netherlands is largely cashless. Nearly everywhere takes a debit card or phone, and a growing number of places refuse cash outright. Credit cards are still not universally accepted in supermarkets and small shops — expect Maestro or V Pay. Tipping is not obligatory; five to ten percent for good service is normal and rounding up is enough. Tourist tax is nearly always charged separately at check-out, even when you have prepaid.

Without a car

This province is built for trains, buses, ferries and bikes. Nearly every place in this guide is reachable by public transport, usually in under an hour from Amsterdam Centraal, and the ferries across the IJ and the North Sea Canal are free. A day pass on the regional buses costs less than a day of parking in a historic centre. With three or four people a car can work out cheaper — in that case leave it at the edge of town and switch to a tram or train.

Travelling with children

Children up to eleven travel by train for a couple of euros a day on a Railrunner ticket, and small children ride free on a bike. Nearly every museum in the province has a children’s route, and most beaches have a pavilion with a playground. The real constraint is not supply but pace: plan two activities a day rather than four, and put the journey home before dinner rather than after.

Mistakes visitors make

Three classics. First: too many places in one day, so you mostly see trains and car parks. Second: planning everything around midday, exactly when everywhere is busiest and dearest. Third: driving into a historic centre where parking costs seven euros an hour while the station is a ten-minute walk away. Choose one place a day, start early and leave the car, and you keep both time and money for the part you actually came for.

Stay or go back

Most visitors do Hilversum as a day trip from Amsterdam and so miss the two hours that make it worthwhile. Do the arithmetic: two return train tickets plus dinner in the capital quickly costs more than an off-season double room here, breakfast included. Staying also gets you the morning light, which in this province — low, wide, across water — is the main reason to be here at all.

Renting a bike

A bicycle costs ten to fifteen euros a day at a rental point and about half that at a hotel that keeps a few of its own. E-bikes run around thirty. Reserve ahead at weekends; around Hilversum the rental points are empty by midday on a sunny Saturday. Two things to watch: take a bike with hand brakes if you are not used to back-pedal braking, and always lock it to something fixed, even in villages where that feels excessive.

Accessibility

New hotels and museums are nearly always wheelchair accessible; historic buildings rarely are. Canal houses and old fishermen’s cottages have steep, narrow stairs and no lift, and that includes many of the cheapest rooms. Ask explicitly when booking, even when a site says there is a lift — in a listed building it sometimes only starts at the second floor. Stations in Noord-Holland are mostly step-free; the ferries all are.

The best light

Photographers come here for two moments: the first hour after sunrise and the last before sunset. The flat landscape and the water give a soft, low light that lasts until half past nine in summer. In Hilversum that means the busiest view of the day is a wall of people at three and completely empty at eight. Under cloud the opposite holds — façades and courtyards look their best, the beach its dullest.

Combining with the area

Noord-Holland is narrow: from the North Sea to the IJsselmeer is nowhere more than forty kilometres. So Hilversum nearly always combines with a second destination without losing a day to travel. The rule of thumb is one town plus one landscape: a morning in a historic centre and an afternoon by the water or in the dunes. That works better than two towns in a row, because otherwise you see the same kind of street twice.